July 16, 2009 (Eagle, ID) Ei Dynamics recently announced the release of version 4.0 of Ei Dynamics software a mid-market business intelligence solution offering a comprehensive suite of tools for monitoring and analyzing data, sending business alerts and managing business processes and developing workflows. The latest release includes direct, native integration and support for the Twitter messaging service, making it the first mid-market business intelligence solution that natively integrates with Twitter.
One of the key features of Ei Dynamics is its ability to send information in variety of ways such as email, text messaging, fax or ftp and now Twitter. More and more companies are using Twitter as an alternative to text messaging because it is more accessible and cheaper due to text messaging rates applied to text messages. According to Robert Virga, Chief Technology Officer, “Our goal is to embrace all of the different messaging protocols that are widely accepted and we feel Twitter has finally come of age so it was added as another messaging option.”
Dell raised eyebrows in June when the Texas computer maker said it tallied $3 million in sales of its desktops, laptops and monitors from Twitter since starting its @DellOutlet account in June 2007. Twitter also made international headlines when it was reported that it was used as the primary form of communication in Iran during the recent elections and protests. Hundreds of national headline stories like these simply illustrate that Twitter is no longer just a trendy tool used by teenagers and technologists but has arrived as a widely accepted new form of broadcasting and communication. Some experts have even predicted that Twitter will eventually do to text messaging what SMS did to pagers. As such Ei Dynamics now fully supports the ability to send Twitter messages directly from Ei Dynamics. Here are a few examples of how Ei Dynamics predicts companies will use this new feature…
· To facilitate Twitter marketing campaigns. Twitter offerings such as coupons and promo codes can be preloaded or tied to internal company data and scheduled for broadcast at specified times.
· As an alternate to SMS text messages to notify employees and personnel of important information such as inventory arriving at a warehouse or notifying drivers of a new pickup or delivery.
· Automatically broadcast to consumers’ the arrival of highly sought after gods to particular stores based on information from a company’s ERP system. For instance, during the holidays Walmart could monitor the shipment of hot items and broadcast which stores will be receiving shipments within the next day based on data in their warehouse tracking system.
For more information about Ei Dynamics and how it can help enhance your Twitter business strategy or how it could integrate into your ERP or back office accounting system please contact sales at sales@eidynamics.com or visit the Ei Dynamics website at http://www.eiDynamics.com.
About Ei Dynamics
Ei Dynamics is provider of Business Intelligence and alerting software for the mid-market. With Ei Dynamics software businesses can monitor their business data and send alerts when user defined conditions are met. Businesses can also automate their reporting, setup workflows and develop rules based document routing routines. Ei Dynamics provides enterprise level functionality at affordable prices. For more information Ei Dynamics can be reached on the web at http://www.eiDynamics.com or email at sales@eiDynamics.com.