One Of Our Own Inks Deal To Co-Author Nationally Recognized Book - The E-Myth Accountant

Accounting entrepreneur and CPA, Darren Root, teams up with legendary business guru, Michael Gerber, to co-author The E-Myth Accountant

Bloomington, IN, July 22, 2010—RootWorks, LLC, the accounting profession’s premier education and communications services firm, today announced that its CEO, Darren Root, CPA.CITP, will co-author the accounting version of top-selling business book—The E-Myth Accountant to be published by Wiley & Sons and available in November 2010.

“When I was approached by Michael Gerber’s team to collaborate on the accountant’s edition, it was an opportunity I couldn’t pass up,” stated Root. “My goal has long been to help change how the profession thinks about running a practice. I want accountants to understand the difference between working in their firms and working on their businesses. The book offers a powerful venue to get this message out and help accountants transition to a true entrepreneurial mindset.”

The E-Myth Accountant offers a first-of-its-kind guide to running a successful accounting practice—through the voice of a long-time practicing CPA. Many professionals in small and mid-size practices are experts in accounting, but have not considered their practice from a business perspective. The E-Myth Accountant fills this void, offering powerful advice on how accountants can transition from merely a technician in their firm to savvy business leader.

Root owns and operates a highly successful CPA firm and national consulting practice. Over the years, he has emerged as a technology and workflow leader, having coached hundreds of accounting professionals on transitioning from technicians to business savvy leaders.

“I’ve had success as a speaker and educator because I am also a practicing CPA and have my hands in running a business every day,” said Root. “Additionally, as Executive Editor of The CPA Technology Advisor, I stay highly engaged with major vendors and thought leaders on technology trends, new strategies, and best practices. I can then relay this information to accounting firms through the voice of a fellow practitioner.”

Darren was sought out to write The E-Myth Accountant for the accounting vertical because he represents a true thought leader in the profession, and his firm is a prime example of an ultra-efficient, highly profitable business.

Darren Root has more than 25 years of experience as a practicing certified public accountant and is a nationally recognized speaker on the topic of The Next Generation Accounting Firm™. He is also Executive Editor of the accounting profession’s premier trade publication, The CPA Technology Advisor, and CEO of Root & Associates, LLC and RootWorks, LLC.

About RootWorks, LLC
RootWorks is an exclusive membership-only organization dedicated to serving the needs of small to mid-sized tax and accounting firms nationwide. We are committed to educating our members on how to implement leading strategies and innovative technologies to create workflows and systems that enable them to operate at peak efficiency. We also provide members with state-of-the-art website creation, brand identity, and marketing collateral development services. For more information on RootWorks, contact us at 877.259.9256 or email info@rootworks.com
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