CRS

The most comprehensive software system available to companies seeking to capitalise on their commitment to consumer affairs, CRS leverages Fraser Williams Commercial Systems? unmatched experience and has a track record of handling 25 million consumer contacts a year at over 150 companies around the globe.

CRS is the ultimate consumer affairs management solution packed with all the features you need to handle all types of consumer contacts (email, internet, fax, mail and phone) quickly and easily with one hassle-free interface.

Broken down into 4 main areas, CRS addresses the needs of today?s consumer affairs department:

CRS Frontline
Ensures representatives have the information and tools they need to deal with consumer and customer contact quickly and efficiently

CRS Management
Offers a complete view of all customer interaction, including relationships between existing clients (i.e. same household, mother - daughter), tracks user productivity and quickly identifies issues that need urgent attention

CRS Analysis
Provides pre-defined and ad hoc reporting down to any level ensuring that you have the actionable information your company needs to develop a true customer focus

CRS Backoffice
Automates processes and establishes rules so that consumers and clients get a consistently great service. Also adds flexibility so that as your organisation changes, CRS changes too



Remote Access has never been easier as CRS is thin client/browser based. No fancy hardware, software or installation services are required for remote access, allowing you to access CRS from home, your manufacturing plants, the quality assurance department or anywhere else with nothing more than a PC, an Internet Browser, a connection, and the proper security.

You also have the choice running CRS on a corporate intranet - all you need is an NT Server and a database engine. No installation is required for end users. Or, instead of buying CRS and the hardware to run it, subscribe to it and only pay as you use it. What could be easier?

CRS is a unique tool for building and managing customer relationships. Packed full of features, CRS not only deals with customer contact quickly and efficiently, it also provides the information that your organisation needs.

Delivered via the Fraser Williams Commercial Systems subscription based Hosted Service (ASP), or via the more traditional method of software licencing, CRS provides consumer affairs management with the solution they need to

· Increase customer satisfaction by providing a professional and responsive service
· Provide feedback on issues to other parts of the organisation through effective information presentation
· Monitor product quality and acceptability via statistical analysis
· Cut service costs by improving call handling efficiency
· Build customer relations through quick and accurate response to queries
· Co-ordinate effective customer satisfaction surveys
· Improve customer co-ordination by handling multi-channel enquiries efficiently
· Effectively manage interactive marketing campaigns and loyalty programmes