Exact Launches New Brand Strategy at 25th Anniversary

MIDDLETON, Mass.--(BUSINESS WIRE)--As it celebrates its 25th anniversary, Exact, a leading business software solutions provider, today unveiled a new brand strategy as well as a new visual identity. Rooted in Exact’s entrepreneurial mindset towards doing business, the brand strategy centers around providing freedom and control to the entrepreneurial world.

Raj Patel, CEO of Exact, says: “Our brand expresses what our company has been doing since 25 years and will continue to do in the future. Our solutions support people in two ways. Firstly in being in control of their business so they can make informed decisions and, secondly, in having the freedom to do what they need to create value for their business.”

In addition, Exact introduces four cornerstones that are essential to the success of small to medium-sized businesses, and which Exact can help businesses with: people, collaboration, structure and results are the fundamental aspects that clearly define the way in which Exact’s solutions are developed.

Exact also launches a new logo consisting of the Exact word mark preceded by an ‘equal’ sign, expressing the belief that Exact co-exists with its customers and the value that’s being created through this collaboration. The tagline ‘Exact. And it all comes together.’ reflects the spirit of what Exact brings to its customers: the added value that comes with its integrated solutions and cornerstones proposition. It also expresses a feeling of comfort and ease, and that in the end, things will be fine.

Clemens Riedl, Exact’s Marketing Director, says: “With the new visual identity we are getting much closer to the entrepreneurial world we serve and are now able to communicate globally in a consistent way.”

Exact developed its new brand strategy and visual identity together with Duval Guillaume, a Belgium based agency which is part of the Publicis Group. “Our goal was to help Exact to discover the link between what they have been doing for the past 25 years with their vision for the future, and to bring that forward in a way that is meaningful to their customers. When working with Exact, it became clear that their strength as a company has been their unrelenting entrepreneurial spirit and their ability to bring their expertise and knowledge as entrepreneurs to the SMB market,” says Jeroen de Wit, Creative Director of Duval Guillaume.

In a first reaction, IDC’s European Enterprise Applications Program Director Bo Lykkegaard comments: “Many new ideas see the light during recessions, because dramatic changes require new ways of doing things. This renovation of its brand is a timely move by Exact as it prepares for a “New Normal” in a post-recession global software market.”

Exact. And it all comes together.

Exact was founded in 1984, making it one of the Netherlands’ first pioneers in the business software market. Since its beginning, the company has grown student start-up in Delft, the Netherlands to a global solution provider with approximately 2,400 people in more than 40 countries, serving customers in more than 125 countries, and in revenues amounting to €261.0 million in 2008.

Serving entrepreneurial businesses is at the heart of what we do. We understand their mindsets, how they collaborate within their business community and the structure they need to achieve results. With this knowledge we provide software solutions that support every business activity and give real-time insight into the entire business. This gives our customers the freedom to successfully address challenges and opportunities, creating value for their customers and ultimately for themselves.

Exact Americas is headquartered in Middleton, Massachusetts, and is responsible for the management, development, marketing, sales and services associated with the Exact Synergy and Exact Globe Enterprise brands in North, South and Central America, as well as the Exact Macola ERP, Exact JobBOSS, Exact MAX, Exact Alliance/MFG and Exact Business Analytics brands worldwide. For more information, please visit www.exact.com/us.

Exact, Macola, Synergy, Globe Enterprise, JobBOSS, MAX, Alliance, and Exact Business Analytics are trademarks or registered trademarks of Exact Holding N.V. and/or its subsidiaries in the U.S. and/or other countries.

For further information about Exact visit www.exact.com.

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