Date Posted: 12/21/2011
New Version of Blackbaud NetCommunity Helps Nonprofits Create Mobile-Ready and Social-Friendly Websites
Latest enhancements focus on boosting nonprofits’ effectiveness in marketing, communications, and campaign execution
CHARLESTON, S.C.--(BUSINESS WIRE)-- Blackbaud, Inc. (Nasdaq: BLKB) today announced new enhancements to Blackbaud NetCommunity™, its comprehensive Internet marketing solution that integrates with The Raiser’s Edge® for website management, online community-building, and email marketing.
“The new enhancements in Blackbaud NetCommunity will help us more effectively engage our constituents,” said Harrison DeStefano, College of Charleston’s web strategy manager. “We’re very excited about the new social features – particularly in the event registration process. In addition, the ability to use folders to organize parts will help us streamline the design process and will give us more time to work on strategy and measurement.”
Blackbaud has partnered with Janrain, the leader in social identity solutions, to offer customers easy access to robust and reliable social sign-on functionality. The recently released version also features mobile-ready features, integrated multi-channel reporting, a website integration gallery, and embedded “how-to” videos.
Blackbaud NetCommunity (v6.41), now available, will help nonprofits:
•Engage users on their websites by enabling single sign-on with existing Facebook Google, Yahoo!, or Twitter credentials.
“The social sign-on capabilities help nonprofits maximize the user signups on their websites and engage more effectively online,” said Chris Clark, Blackbaud Internet Solutions product manager. “Once a user is logged into a nonprofit’s website using social sign-on, the organization can begin building a richer profile of what that person may be interested in and serve up relevant content in the future to build a deeper relationship with that supporter.” Learn more about social sign-on.
•Easily build and publish mobile versions of their websites and donation forms.
"We're seeing more and more traffic come to our website via mobile devices. We're also beginning to experiment with mobile advertising to drive donations," said Jesse Stremcha, ePhilanthropy Strategist at Children's Hospitals and Clinics of Minnesota. "We're excited to have access to the new features in BBNC 6.41 that will allow us to provide good, mobile experiences for our donors when they arrive on our site." Hear more about the new mobile sites feature.
•View online success metrics through Raiser’s Edge dashboards and easily report on their goals with online revenue, email list growth, and web traffic.
“Consistent reporting on metrics is one way nonprofits can make sure they are progressing towards their strategic goals,” said Allison Van Diest, Blackbaud Internet Solutions architect. “Without an integrated system, gaining a multi-channel view can be really tricky. With Blackbaud NetCommunity and The Raiser’s Edge, we’re able to provide dashboard reports at the click of a button so organizations can easily see their progress in multiple channels.” Learn more about dashboards.
•Integrate with popular websites like YouTube, Discus, and Flickr. Learn more about The Blackbaud Integration Gallery.
“Nonprofits can now easily make their websites more engaging by adding tools available from popular social media sites like YouTube, Twitter, Facebook, and Flickr,” said Clark. “The new Integration Gallery provides simple instructions for Blackbaud NetCommunity administrators to quickly add a number of plug-ins and gadgets to their websites from these popular social media sites.”
•Access embedded “how-to” videos for brief tutorials on key tasks. View a sample video.
Learn more about the new version of Blackbaud NetCommunity at www.blackbaud.com/bbnc641.
About Blackbaud
Serving the nonprofit and education sectors for 30 years, Blackbaud (NASDAQ: BLKB - News) combines technology and expertise to help organizations achieve their missions. Blackbaud works with more than 25,000 customers in over 60 countries that support higher education, healthcare, human services, arts and culture, faith, the environment, independent K-12 education, animal welfare, and other charitable causes. The company offers a full spectrum of cloud-based and on-premise software solutions and related services for organizations of all sizes including: fundraising, eMarketing, social media, advocacy, constituent relationship management (CRM), analytics, financial management, and vertical-specific solutions. Using Blackbaud technology, these organizations raise more than $100 billion each year. Recognized as a top company by Forbes, InformationWeek, and Software Magazine and honored by Best Places to Work, Blackbaud is headquartered in Charleston, South Carolina and has employees throughout the US, and in Australia, Canada, Hong Kong, Mexico, the Netherlands, and the United Kingdom. For more information, visit www.blackbaud.com.
Forward-looking Statements
Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks related to our dividend policy and share repurchase program, including potential limitations on our ability to grow and the possibility that we might discontinue payment of dividends; risks relating to restrictions imposed by the credit facility; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC’s website at www.sec.gov or upon request from Blackbaud's investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.
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